Procurement and supply chain management Essay Example for Free

Procurement and supply chain management Essay This Publication is concerned with the vital subject of business logistics and supply chain management, an area that can be essential to a firm’s competitive strategy and revenue generation. This management area has been described by many names, including physical distribution, materials management, transportation management, logistics, and supply chain management. Relevant business activities may include one or more of the following areas: transportation, inventory, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, and production. The focus of this Publication is on the planning, organizing, and controlling of these activities key elements for successful management in any organization. Special emphasis is given to strategic planning and decision making as an important part of the management process. Managerial efforts are directed towards setting the level of the logistics activities so as to make products and services available to customers at the time and place required, and in the condition and form desired, in the most profitable and cost-effective way. Logistical activities have always been vital to organizations, and so business logistics and supply chain management represents a synthesis of many concepts, principles, and methods from the more traditional areas of marketing, production, accounting, purchasing, and transportation, as well as from the disciplines of applied mathematics, organizational behaviour, and economics. This Publication attempts to unify these elements to assist in the effective management of the supply chain. The Publication aims to present ideas, principles and techniques that are fundamental to good business logistics practice. It concentrates on important activities of management such as planning, organizing, and controlling, and also on a triangle of interrelated transportation, inventory, and location strategies, which are at the heart of good logistics planning and decision making. Contemporary trends that affect the scope and practice of business logistics and supply chain management have been integrated into the body of the text. Firstly, emphasis is placed on logistics and supply chain management in a worldwide setting to reflect the growing internationalization and globalization of business in general. Secondly, the shift towards service-oriented economies by industrialized nations is emphasized by showing how logistics concepts and principles are applicable to both service-producing tirms and product-producing ones. Thirdly, attention is given to the integrated management of supply chain activities. 1 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: [emailprotected] com Website: www. cambridgecollege. co. uk The Publication contains many practical and contemporary examples that show the applicability of the textual material and assist in the understanding and learning of the key points and concepts. Each Chapter in this Cambridge International College Publication on Logistics, Chain Supply Transport Management includes: †¢ An introduction section †¢ Examples and/or figures and diagrams to explain the concepts being covered †¢ A summary of concluding comments †¢ Review Questions designed to reinforce learning and contemplation of what is covered in the Chapter Advice on How to Study this Program Every individual CIC Member approaches his/her study in a different manner, and different people may have a particular study method that they find most effective for them. However, the following is a tested and proven Study Method, suggested to you as a CIC Member in order to assist in making your study and learning easier and enjoyable and to assist you to quickly master the contents of this CIC Publication on Logistics, Chain Supply Transport Management: Step 1: Set yourself a flexible study schedule, depending on the time you have available and what is best for you. For example, the target set could be to study for 1 or 2 hours a night, or for 8 or 9 hours a week, or to complete one Chapter every 2 weeks. There is no set or compulsory schedule, but simply setting a schedule or goal is often an important action in ensuring that study is undertaken successfully and within the specified timeframe. Step 2: Read the whole of the first Chapter at your normal reading pace, without trying to memorise every topic covered or fact stated, but trying to get â€Å"the feel† of what is dealt with in the Chapter as a whole. Step 3: Start reading the Chapter again from the beginning, this time reading more slowly, paragraph by paragraph and section by section. Make brief notes of any points, sentences, paragraphs or sections which you feel need your further study, consideration or thought. You may wish to keep any notes in a separate file or notebook. Try to absorb and memorise all the important topics covered. Step 4: Start reading the Chapter again from its start, this time paying particular attention to and if necessary studying more thoroughly those parts on which you earlier wrote notes for further study. It is best that you do not pass on to other parts or topics until you are certain you fully understand and remember those parts you earlier noted as requiring your special attention. Try to fix everything taught firmly in your mind. 2 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: [emailprotected] com Website: www. cambridgecollege. co. uk Step 5: There are self-assessment review questions at the end of the Chapter, and you are strongly advised to try to answer or think about them as best you can but do not send your answers to the College. If these questions/exercises highlight any areas that you feel you need to revise or re-read in the Chapter, then go ahead and do that before moving on to Step 6. Step 6: Once you have completed steps 1 to 5 above, move on to the next Chapter and repeat steps 1 to 5 for each subsequent Chapter. 3 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: [emailprotected] com Website: www. cambridgecollege. co. uk LOGISTICS, SUPPLY CHAIN TRANSPORT MANAGEMENT PROGRAM MODULE ONE BUSINESS LOGISTICS/SUPPLY CHAIN A VITAL SUBJECT (based on Chapter 1 of ‘Logistics, Supply Chain and Transport Management’ by Ronald H Ballou) Contents Introduction Business Logistics Defined The Supply Chain The Activity Mix Importance of Logistics/Supply Chain (SC) Costs Are Significant Logistics Customer Service Expectations Are Increasing Supply and Distribution Lines Are Lengthening with Greater Complexity Logistics/SC Is Important to Strategy Logistics/SC Adds Significant Customer Value Customers Increasingly Want Quick, Customized Response Logistics/SC in Non-Manufacturing Areas Service Industry Military Environment Business Logistics/SC in the Firm Objectives of Business Logistics/SC Questions and Problems Introduction As far back as history records, the goods that people wanted were not always produced where they wanted to consume them, or these goods were not accessible when people wanted to consume them. Food and other commodities were widely dispersed and were only available in abundance at certain times of the year. Early peoples had the choice of consuming goods at their immediate location or moving the goods to a preferred site and storing them for later use. However, because no well developed transportation and storage systems yet existed, the movement of goods was limited to what an individual could personally move, and storage of perishable commodities was possible for only a short time. This limited movement-storage system generally constrained people to live close to the sources of production and to consume a rather narrow range of goods. Even today, in some areas of the world consumption and production take place only within a very limited geographic region. Striking examples can still be observed in the developing nations of Asia, South America, Australia, and Africa, where some of the population live in small, self-sufficient villages, and most of the goods needed by the residents are produced or acquired in the immediate vicinity. Few goods are imported from other areas. Therefore, production efficiency and the economic standard of living are generally low. In this type of economy, a well-developed and inexpensive logistics system would encourage an exchange of goods with other producing areas of the country, or even the world. 4 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: [emailprotected] com Website: www. cambridgecollege. co. uk As logistics systems improved, consumption and production began to separate geographically. Regions would specialize in those commodities that could be produced most efficiently. Excess production could be shipped economically to other producing (or consuming) areas, and needed goods not produced locally were imported. This exchange process follows the principle of comparative advantage. This same principle, when applied to world markets, helps to explain the high level of international trade that takes place today. Efficient logistics systems allow world businesses to take advantage of the fact that lands, and the people who occupy them, are not equally productive. Logistics is the very essence of trade. It contributes to a higher economic standard of living for us all. To the individual firm operating in a high-level economy, good management of logistics activities is vital. Markets are often national or international in scope, whereas production may be concentrated at relatively few points. Logistics activities provide the bridge between production and market locations that are separated by time and distance. Effective management of these activities is the major concern of this Program. Business Logistic Defined Business logistics is a relatively new field of integrated management study in comparison with the traditional fields of finance, marketing, and production. As previously noted, logistics activities have been carried out by individuals for many years. Businesses also have continually engaged in movestore (transportation-inventory) activities. The newness of the field results from the concept of coordinated management of the related activities, rather than the historical practice of managing them separately, and the concept that logistics adds value to products or services that are essential to customer satisfaction and sales. Although co-ordinated logistics management has not been generally practiced until recently, the idea of co-ordinated management can be traced back to at least 1844. In the writings of Jules Dupuit, a French engineer, the idea of trading one cost for another (transportation costs for inventory costs) was evident in the selection between road and water transport: â€Å"The fact is that carriage by road being quicker, more reliable and less subject to loss or damage, it possesses advantage to which businessmen often attach a considerable value. However, it may well be that a saving induces the merchant to use a canal; he can buy warehouses and increase his floating capital in order to have a sufficient supply of goods on hand to protect himself against slowness and irregularity of the canal, and if all told the saving in transport gives him a cost advantage, he will decide in favour of the new route. † The first textbook to suggest the benefits of co-ordinated logistics management appeared around 1961, in part explaining why a generally accepted definition of business logistics is still emerging. Therefore, it is worthwhile to explore several definitions for the scope and content of the subject. A dictionary definition of the term logistics is: â€Å"The branch of military science having to do with procuring, maintaining, and transporting material, personnel, and facilities. † This definition puts logistics into a military context. To the extent that business objectives and activities differ from those of the military, this definition does not capture the essence of business logistics management. A better representation of the field may be reflected in the definition promulgated by the Council of Logistics Management (CLM), a professional organization of logistics 5 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: [emailprotected] com Website: www. cambridgecollege. co. uk managers, educators, and practitioners formed in 1962 for the purposes of continuing education and fostering the interchange of ideas. Its definition: â€Å"Logistics is that part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements. † This is an excellent definition, conveying the idea that product flows are to be managed from the point where they exist as raw materials to the point where they are finally discarded. Logistics is also concerned with the flow of services as well as physical goods, an area of growing opportunity for improvement. It also suggests that logistics is a process, meaning that it includes all the activities that have an impact on making goods and services available to customers when and where they wish to acquire them. However, the definition implies that logistics is part of the supply chain process, not the entire process. So, what is the supply chain process or, more popularly, supply chain management? Supply chain management (SCM) is a term that has emerged in recent years that captures the essence of integrated logistics and even goes beyond it. Supply chain management emphasizes the logistics interactions that take place among the functions of marketing, logistics, and production within a firm and those interactions that take place between the legally separate firms within the product-flow channel. Opportunities for cost or customer service improvement are achieved through co-ordination and collaboration among the channel members where some essential supply chain activities may not be under the direct control of the logistician. Although early definitions such as physical distribution, materials management, industrial logistics and channel management all terms used to describe logistics have promoted this broad scope for logistics, there was little attempt to implement logistics beyond a company’s own enterprise boundaries, or even beyond its own internal logistics function. Now, retail firms are showing success in sharing information with suppliers, who in turn agree to maintain and manage inventories on retailers’ shelves. Channel inventories and product stockouts are lower. Manufacturing firms operating under just-in-time production scheduling build relationships with suppliers for the benefit of both companies by reducing inventories. Definitions of the supply chain and supply chain management reflecting this broader scope are: â€Å"The supply chain (SC) encompasses all activities associated with the flow and transformation of goods from the raw materials stage (extraction), through to the end user, as well as the associated information flows. Materials and information flow both up and down the supply chain. † â€Å"Supply chain management (SCM) is the integration of these activities, through improved supply chain relationships, to achieve a sustainable competitive advantage. † After careful study of the various definitions being offered, Mentzer and other writers propose the broad and rather general definition as follows: â€Å"Supply chain management is defined as the systematic, strategic coordination of the traditional business functions and the tactics across these business functions within a particular company and across businesses within the supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole. † 6 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: [emailprotected] The supply chain management model in Figure 1-1 viewed as a pipeline shows the scope of this definition. It is important to note that supply chain management is about the co-ordination of product flows across functions and across companies to achieve competitive advantage and profitability for the individual companies in the supply chain and the supply chain members collectively. It is difficult, in a practical way, to separate business logistics management from supply chain management. In so many respects, they promote the same mission: â€Å"To get the right goods or services to the right place, at the right time, and in the desired condition, while making the greatest contribution to the firm. † Some claim that supply chain management is just another name for integrated business logistics management (IBLM) and that the broad scope of supply chain management has been promoted over the years. Conversely, others say that logistics is a subset of SCM, where SCM considers additional issues beyond those of product flow. For example, SCM may be concerned with product pricing and manufacturing quality. Although SCM promotes viewing the supply channel with the broadest scope, the reality is that firms do not practise this ideal. Fawcett and Magan found that companies that do practise supply chain integration limit their scope to one tier upstream and one tier downstream. The focus seems to be concerned with creating seamless processes within their own companies and applying new information technologies to improve the quality of information and speed of its exchange among channel members. The boundary between the logistics and supply chain management terms is fuzzy. Even then, logistics activities are repeated once again as used products are recycled upstream in the logistics channel. A single firm generally is not able to control its entire product flow channel from raw material source to points of the final consumption, although this is an emerging opportunity. For practical purposes, the business logistics for the individual firm has a narrower scope. Usually, the maximum managerial control that can be expected is over the immediate physical supply and physical distribution channels, as shown in Figure 1-2. The physical supply channel refers to the time and space gap between a firm’s immediate material sources and its processing points. Similarly, the physical distribution channel refers to the time and space gap between the firm’s processing points and its customers. Due to the similarities in the activities between the two channels, physical supply (more commonly referred to as materials management) 8 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: [emailprotected] com Website: www. cambridgecollege. co. uk and physical distribution comprise those activities that are integrated into business logistics. Business logistics management is now popularly referred to as supply chain management. Others have used terms such as value nets, value stream, and lean logistics to describe a similar scope and purpose. The evolution of the management of product flows toward SCM is captured in Figure 1-3. Although it is easy to think of logistics as managing the flow of products from the points of raw material acquisition to end customers, for many firms there is a reverse logistics channel that must be managed as well. The life of a product, from a logistics viewpoint, does not end with delivery to the customer. Products become obsolete, damaged, or nonfunctioning and are returned to their source points for repair or disposition. Packaging materials may be returned to the shipper due to environmental regulations or because it makes good economic sense to reuse them. The reverse logistics channel may utilize all or a portion of the forward logistics channel or it may require a separate design. The supply chain terminates with the final disposition of a product. The reverse channel must be considered to be within the scope of logistics planning and control. The Activity Mix The activities to be managed that make up business logistics (supply chain process) vary from firm to firm, depending on a firm’s particular organizational structure, management’s honest differences of opinion about what constitutes the supply chain for its business, and the importance of individual activities to its operations. Follow along the supply chain as shown in Figure 1-2 and note the important activities that take place. Again, according to the CLM: 9 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: [emailprotected] com Website: www. cambridgecollege. co. uk â€Å"The components of a typical logistics system are: customer service, demand forecasting, distribution communications, inventory control, material handling, order processing, parts and service support, plant and warehouse site selection (location analysis), purchasing, packaging, return goods handling, salvage and scrap disposal, traffic and transportation, and warehousing and storage. † Figure 1-4 organizes these components, or activities, according to where they are most likely to take place in the supply channel. The list is further divided into key and support activities, along with some of the decisions associated with each activity. Customer service standards co-operate with marketing to: a. Determine customer needs and wants for logistics customer service b. Determine customer response to service c. Set customer service levels 2. Transportation a. Mode and transport service selection b. Freight consolidation c. Carrier routing d. Vehicle scheduling e. Equipment selection f. Claims processing g. Rate auditing 3. Inventory management a. Raw materials and finished goods stocking policies b. Short-term sales forecasting c. Product mix at stocking points 10 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: [emailprotected] com Website: www. cambridgecollege. co. uk d. Number, size, and location of stocking points e. Just-in-time, push, and pull strategies 4. Information flows and order processing a. Sales order-inventory interface procedures b. Order information transmittal methods c. Ordering rules Support Activities 1. Warehousing a. Space determination b. Stock layout and dock design c. Warehouse configuration d. Stock placement 2. Materials handling a. Equipment selection b. Equipment replacement policies c. Order-picking procedures d. Stock storage and retrieval 3. Purchasing a. Supply source selection b. Purchase timing c. Purchase quantities 4. Protective packaging designed for: a. Handling b. Storage c. Protection from loss and damage 5. Co-operate with production/operations to: a. Specify aggregate quantities b. Sequence and time production output c. Schedule supplies for production/operations 6. Information maintenance a. Information collection, storage, and manipulation b. Data analysis Control procedures Key and support activities are separated because certain activities will generally take place in every logistics channel, whereas others will take place, depending on the circumstances, within a particular firm. The key activities are on the â€Å"critical† loop within a firm’s immediate physical distribution channel, as shown in Figure 1 to 5. They contribute most to the total cost of logistics or they are essential to the effective co-ordination and completion of the logistics task. 11 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: [emailprotected] com Website: www. cambridgecollege. co. uk Customer service standards set the level of output and degree of readiness to which the logistics system must respond. Logistics costs increase in proportion to the level of customer service provided, such that setting the standards for service also affects the logistics costs to support that level of service. Setting very high service requirements can force logistics costs to exceedingly high levels. Transportation and inventories maintenance are the primary cost-absorbing logistics activities. Experience has shown that each will represent one-half to two-thirds of total logistics costs. Transportation adds place value to products and services, whereas inventories maintenance adds time value. Transportation is essential because no modern firm can operate without providing for the movement of its raw materials or its finished products. This importance is underscored by the financial strains placed on many firms by such disasters as a national railroad strike or independent truckers’ refusal to move goods because of rate disputes. In these circumstances, markets cannot be served, and products back up in the logistics pipeline to deteriorate or become obsolete. Inventories are also essential to logistics management because it is usually not possible or practical to provide instant production or ensure delivery times to customers. They serve as buffers between supply and demand so that needed product availability may be maintained for customers while providing flexibility for production and logistics in seeking efficient methods for manufacture and distribution of the product. Order processing is the final key activity. Its costs usually are minor compared to transportation or inventory maintenance costs. Nevertheless, order processing is an important element in the total time that it takes for a customer to receive goods or services. It is the activity triggering product movement and service delivery. Although support activities may be as critical as the key activities in any particular circumstance, they are considered here as contributing to the logistics mission. In addition, one or more of the support activities may not be a part of the logistics activity mix for every firm. For example, products such as finished automobiles or commodities such as coal, iron ore, or gravel not needing the weather and security protection of warehousing will not require the warehousing activity, even though inventories are maintained. However, warehousing and materials handling are typically conducted wherever products are temporarily halted in their movement to the marketplace. 12 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: [emailprotected] com Website: www. cambridgecollege. co. uk Protective packaging is a support activity of transportation and inventory maintenance as well as of warehousing and materials handling because it contributes to the efficiency with which these other activities are carried out. Purchasing and product scheduling often may be considered more a concern of production than of logistics. However, they also affect the overall logistics effort, and specifically they affect the efficiency of transportation and inventory management. Finally, information maintenance supports all other logistics activities in that it provides the needed information for planning and control. The extended supply chain refers to those members of the supply channel beyond the firm’s immediate suppliers or customers. They may be suppliers to the immediate suppliers or customers of the immediate customers and so on until raw material source points or end customers are reached. It is important to plan and control the previously noted activities and information flows if they affect the logistics customer service that can be provided and the costs of supplying this service. Management of the extended supply chain has the potential of improving logistics performance beyond that of just managing the activities within the immediate supply chain. Importance of Logistics/Supply Chain Logistics is about creating value value for customers and suppliers of the firm, and value for the firm’s stakeholders. Value in logistics is primarily expressed in terms of time and place. Products and services have no value unless they are in the possession of the customers when (time) and where (place) they wish to consume them. For example, concessions at a sports event have no value to consumers if they are not available at the time and place that the event is occurring, or if inadequate inventories don’t meet the demands of the sports fans. Good logistics management views each activity in the supply chain as contributing to the process of adding value. If little value can be added, it is questionable whether the activity should exist. However, value is added when customers are willing to pay more for a product or service than the cost to place it in their hands. To many firms throughout the world, logistics has become an increasingly important value-adding process for a number of reasons. Costs Are Significant Over the years, several studies have been conducted to determine the costs of logistics for the whole economy and for the individual firm. There are widely varying estimates of the cost levels. According to the International Monetary Fund (IMF), logistics costs average about 12 percent of the 13 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: [emailprotected] com Website: www. cambridgecollege. co. uk world’s gross domestic product. Robert Delaney, who has tracked logistics costs for more than two decades, estimates that logistics costs for the U. S. economy are 9. 9 percent of the U. S. gross domestic product (GDP), or $921 billion. For the firm, logistics costs have ranged from 4 percent to over 30 percent of sales. The results from a cost survey of individual firms are shown in Table 1-3. Although the results show physical distribution costs at about 8 percent of sales, this survey does not include physical supply costs. Probably another one-third may be added to this total to represent average logistics costs for the firm at about 11 percent of sales. Over the last decade, physical distribution costs have ranged between 7 percent and 9 percent of sales. There may be a trend of increasing costs for individual firms, although Wilson and Delaney show over the same period that logistics costs as a percent of U. S. GDP have declined by about 10 percent. Logistics costs, substantial for most firms, rank second only to the cost of goods sold (purchase costs) that are about 50 percent to 60 percent of sales for the average manufacturing firm. Value is added by minimizing these costs and by passing the benefits on to customers and to the firm’s shareholders. Logistics Customer Service Expectations Are Increasing The Internet, just-in-time operating procedures, and continuous replenishment of inventories have all contributed to customers expecting rapid processing of their requests, quick delivery, and a high degree of product availability. According to the Davis Survey of hundreds of companies over the last decade, world-class competitors have average order cycle times (the time between when an order is placed and when it is received) of seven to eight days and line item fill rates of 90 percent to 94 percent. LogFac summarizes world-class logistics performance for domestic companies as: Error rates of less than one per 1,000 orders shipped Logistics costs of well under 5 percent of sales Finished goods inventory turnover of 20 or more times per year Total order cycle time of five working days Transportation cost of one percent of sales revenue or less, if products sold are over $5 per 500 gms As might be expected, the average company performs below these cost and customer service benchmarks, when compared with the statistics in Tables 1-3 and 1-4. Supply and Distribution Lines Are Lengthening with Greater Complexity The trend is toward an integrated world economy. Firms are seeking, or have developed, global strategies by designing their products for a world market and producing them wherever the low-cost 14 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: [emailprotected] com Website: www. cambridgecollege. co. uk raw materials, components, and labor can be found (e. g. , Ford’s Focus automobile), or they simply produce locally and sell internationally. In either case, supply and distribution lines are stretched, as compared with the producer who wishes to manufacture and sell only locally. Not only has the trend occurred naturally by firms seeking to cut costs or expand markets, but it is also being encouraged by political arrangements that promote trade. Examples of the latter are the European Union, the North America Free Trade Agreement (NAFTA) between Canada, the United States, and Mexico, and the economic trade agreement among several countries of South America (MERCOSUR). Globalization and internationalization of industries everywhere will depend heavily on logistics performance and costs, as companies take more of a world view of their operations. As this happens, logistics takes on increased importance within the firm since its costs, especially transportation, become a larger part of the total cost structure. For example, if a firm seeks foreign suppliers for the raw materials that make up its final product or foreign locations to build its product, the motivation is to increase profit. Material and labor costs may be reduced, but logistics costs are likely to increase due to increased transportation and inventory costs. The â€Å"tradeoff†, as shown in Figure 1-6, may lead to higher profit by reducing materials, labour, and overhead costs at the expense of logistics costs and tariffs. â€Å"Outsourcing† adds value, but it requires careful management of logistics costs and product-flow times in the supply channel. Logistics/SC Is Important To Strategy Firms spend a great deal of time finding ways to differentiate their product offerings from those of their competitors. When management recognizes that logistics/SC affects a significant portion of a firm’s costs and that the result of decisions made about the supply chain processes yields different levels of customer service, it is in a position to use this effectively to penetrate new markets, to increase market share, and to increase profits. When a firm incurs the cost of moving the product toward the customer or making an inventory available in a timely manner, for the customer â€Å"value† has been created that was not there previously. It is value as surely as that created through the production of a quality product or through a low price. It is generally recognized that business creates four types of value in products or services. These are: form, time, place, and possession. Logistics creates two out of these four values. Manufacturing creates form value as inputs are converted to outputs, that is raw materials are transformed into finished goods. Logistics controls the time and place values in products, mainly through transportation, information flows, and inventories. Possession value is often considered the responsibility of marketing, engineering, and finance, where the value is created by helping customers acquire the product through such mechanisms as advertising (information), technical support, and terms of sale (pricing and credit availability). To the extent that SCM includes production, three out of the four values may be the responsibility of the logistics/supply chain manager. Customers Increasingly Want Quick, Customized Response Fast food retailers, automatic teller machines, overnight package delivery, and electronic mail on the Internet have led us as consumers to expect that products and services can be made available in increasingly shorter times. In addition, improved information systems and flexible manufacturing processes have led the marketplace toward mass customization. Rather than consumers having to accept the â€Å"one size fits all† philosophy in their purchases, suppliers are increasingly offering products that meet individual customer needs. Companies too have been applying the concept of quick response to their internal operations in order to meet the service requirements of their own marketing efforts. The quick response philosophy has been used to create a marketing advantage. Saks Fifth Avenue applied it, even though big profits are made through big margins and not on cost reductions that might be achieved from good logistics management. Supply chain costs may even rise, although the advantage is to more than cover these costs through increased profits. Logistics/SC in Non-manufacturing Areas It is perhaps easiest to think of logistics/SC in terms of moving and storing a physical product in a manufacturing setting. This is too narrow a view and can lead to many missed business opportunities. The logistics/SC principles and concepts learned over the years can be applied to such areas as service industries, the military, and even environment management. Service Industry The service sector of industrialized countries is large and growing. In the United States, over 70 percent of all jobs are in what the federal government classifies as the service sector. The size of this sector alone forces us to ask if logistics concepts are not equally applicable here as they are to the manufacturing sector. If they are, there is a tremendous untapped opportunity yet to be fulfilled. Many companies designated as service firms in fact produce a product. Examples include: McDonald’s Corporation (fast foods); Dow Jones Co. , Inc. (newspaper publishing); and Sears, Roebuck and Co. (merchandise retailing). These companies carry out all the typical supply chain activities of any manufacturing firm. However, for service companies such as Bank One (retail banking), Marriott Corporation (lodging) and Consolidated Edison (electric power), supply chain activities, 16 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: [emailprotected] com Website: www. cambridgecollege. co. uk especially those associated with physical distribution, are not as obvious. Even though many service-oriented companies may be distributing an intangible, nonphysical product, they do engage in many physical distribution activities and decisions. A hospital may want to extend emergency medical care throughout the community and must make decisions as to the locations of the centers. United Parcel Service and Federal Express must locate terminals and route pickup and delivery trucks. The East Ohio Gas Company inventories natural gas in underground wells during the off-season in the region where demand will occur. Bank One must locate and have cash inventory on hand for its ATMs. The Federal Reserve Bank must select the methods of transportation to move cancelled cheques among member banks. The Catholic Church must decide the number, location, and size of the churches needed to meet shifts in size and location of congregations, as well as to plan the inventory of its pastoral staff. Xerox’s repair service for copying equipment is also a good example of the logistics decisions encountered in a service operation. The techniques, concepts, and methods discussed throughout this Program should be as applicable to the service sector as they are to the manufacturing sector. The key, according to Theodore Levitt, may be in transforming an intangible service into a tangible product. Problems will remain in carefully identifying the costs associated with the distribution of an intangible product. Perhaps because of this, few service firms or organizations have a physical distribution manager on their staff, although they frequently do have a materials manager to handle supply matters. However, managing logistics in service industries does represent a new direction for the future development of logistics practice. Military Before businesses showed much interest in co-ordinating supply chain processes, the military was well organized to carry out logistics activities. More than a decade before business logistics’ developmental period, the military carried out what was called the most complex, best-planned logistics operation of that time-the invasion of Europe during World War II. Although the problems of the military, with its extremely high customer service requirements, were not identical with those of business, the similarities were great enough to provide a valuable experience base during the developmental years of logistics. For example, the military alone maintained inventories valued at about one-third of those held by all U. s. manufacturers. In addition to the management experience that such large-scale operations provide, the military sponsored, and continues to sponsor, research in the logistics area through such organizations as the RAND Corporation and the Office of Naval Research. With this background, the field of business logistics began to grow. Even the term logistics seems to have had its origins in the military. A recent example of military logistics on a large scale was the conflict between the United States and Iraq over Iraq’s invasion of the small country of Kuwait. This invasion has been described as the largest military logistics operation in history. The logistics support in that war is yet another illustration of what worldclass companies have always known: Good logistics can be a source of competitive advantage. Lt General William Pagonis, in charge of logistics support for Desert Storm, observed: â€Å"When the Middle East started heating up, it seemed like a good time to pull out some history books on desert warfare in this region . But there was nothing on logistics. Logistics is not a best seller. In a couple of his diaries, Rommel talked about logistics. He thought the Germans lost the battle not because they didn’t have great soldiers or equipment in fact, the German tanks outfought ours almost throughout World War II but because the British had better logistics. † 17 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: The first wave of 200,000 troops and their equipment was deployed in a month and a half, whereas troop deployment took nine months in the Vietnam conflict. In addition, the application of many good logistics concepts was evident. Take customer service, for example: â€Å"We believed that if we took care of our troops, the objectives would be accomplished no matter whatever else happened. The soldiers are our customers. It is no different than a determined, single focus on customers that many successful businesses have. Now, you take care of your soldiers not only by providing them cold sodas, and burgers, and good food: you make sure they have the ammunition on the front line, so that when they go fight the war they know they have what they need. † This meant that when 120 mm guns rather than 105 mm guns were desired on tanks, they were changed. When brown vehicles were preferred over the traditional camouflage green, they were repainted at the rate of 7,000 per month. Environment Population growth and resultant economic development have heightened our awareness of environmental issues. Whether it is recycling, packaging materials, transporting hazardous materials or refurbishing products for resale, logisticians are involved in a major way. After all, the United States alone produces more than 160 million tons of waste each year, enough for a convoy of 10-ton garbage trucks reaching halfway to the moon. In many cases, planning for logistics in an environmental setting is no different from that in manufacturing or service sectors. However, in a few cases additional complications arise, such as governmental regulations that make the logistics for a product more costly by extending the distribution channel. Business Logistics in the Firm It has been the tradition in many firms to organize around marketing and production functions. Typically, marketing means selling something and production means making something. Although few business people would agree that their organization is so simple, the fact remains that many businesses emphasize these functions while treating other activities, such as traffic, purchasing, accounting, and engineering, as support areas. Such an attitude is justified to a degree, because if a firm’s products cannot be produced and sold, little else matters. However, such a pattern is dangerously simple for many firms to follow in that it fails to recognize the importance of the activities that must take place between points and times of production or purchase and the points and times of demand. These are the logistics activities, and they affect the efficiency and effectiveness of both marketing and production. Scholars and practitioners of both marketing and production have not neglected the importance of logistics. In fact, each area considers logistics within its scope of action. For example, the following definition of marketing management includes physical distribution: â€Å"Marketing (management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges with target groups that satisfy individual and organizational objectives. † Marketing’s concern is to place its products or services in convenient distribution channels to facilitate the exchange process. The concept of production/ operations management often includes logistics activities. Now, viewing product flow activities as a process to be coordinated, product flow aspects within marketing, production, and logistics are collectively managed to achieve customer service objectives. The difference in operating objectives (maximize revenue versus minimize cost) for marketing and production/operations may lead to a fragmentation of interest in, and responsibility for, logistics activities, as well as a lack of co-ordination among logistics activities as a whole. This, in turn, may lead to lower customer service levels or higher total logistics costs than are necessary. Business logistics represents a regrouping, either by formal organizational structure or conceptually in the minds of management, of the move-store activities that historically may have been partially under the control of marketing and production/ operations. If logistics activities are looked upon as a separate area of managerial action, the relationship of logistics activities to those of marketing and production/ operations would be as is shown in Figure 1-7. Marketing would be primarily responsible for market research, promotion, sales-force management, and the product mix, which create possession value in the product. Production/ operations would be concerned with the creation of the product or service, which creates form value in the product. Key responsibilities would be quality control, production planning and scheduling, job design, capacity planning, maintenance, and work measurement and standards. Logistics would be concerned with those activities (previously defined) that give a product or service time and place value. This separation of the activities of the firm into three groupings rather than two is not always necessary or advisable to achieve the coordination of logistics activities that is sought. Marketing and production/operations, when broadly conceived and co-ordinated, can do an effective job of managing logistics activities without creating an additional organizational entity. Even if a separate functional area is created for logistics within the firm so as to achieve effective control of the firm’s immediate logistics activities, logisticians will need to view their responsibility as one of coordinating the entire supply chain process rather than being just a local logistics activity administrator. To do otherwise may miss substantial opportunities for cost reduction and logistics customer service improvement. The interface is created by the arbitrary separation of a firm’s activities into a limited number of functional areas. Managing the interface activities by one function alone can lead to sub-optimal performance for the firm by subordinating broader company goals to individual functional goals-a potential danger resulting from the departmental form of organizational structure so common in companies today. To achieve interfunctional coordination, some measurement system and incentives for cooperation among the functions involved need to be established. This is equally true of the inter-organizational co-ordination required to manage product flows across company boundaries. It is important to note, however, that establishing a third functional group is not without its disadvantages. Two functional interfaces now exist where only one between marketing and production/ operations previously existed. Some of the most difficult administrative problems arise from the interfunctional conflicts that occur when one is attempting to manage interface activities. Some of this potential conflict may be dissipated if a new organizational arrangement is created whereby production/ operations and logistics are merged into one group called supply chain. Just as managers are beginning to understand the benefits of interfunctional logistics management, inter-organizational management is being encouraged. Supply chain management proponents who view the area more broadly than some logisticians have been strongly promoting the need for collaboration among supply channel members that are outside the immediate control of a company’s  logistician, that is, members who are legally separate companies. Collaboration among the channel members that are linked through buyer-seller relationships is essential to achieving cost-service benefits unable to be realized by managers with strictly an internal view of their responsibilities. Supply chain managers consider themselves to have responsibility for the entire supply channel of the scope as illustrated in Figure 1-8. Managing in this broader environment is the new challenge for the contemporary logistician. Objectives of Business Logistics/SC Within the broader objectives of the firm, the business logistician seeks to achieve supply channel process goals that will move the firm toward its overall objectives. Specifically, the desire is to develop a logistics activity mix that will result in the highest possible return on investment over time. There are two dimensions to this goal: (1) the impact of the logistics system design on the revenue contribution, and (2) the operating cost and capital requirements of the design. Ideally, the logistician should know how much additional revenue would be generated through incremental improvements.

How Mary Rowlandsons Puritan Beliif Influenced Her Narrative of Her Captivity Essay Example for Free

How Mary Rowlandsons Puritan Beliif Influenced Her Narrative of Her Captivity Essay Some people are just better suited for things and situations then others. If you want a really hard math equation done maybe you should look in the depths of the library. If you need help moving into a new house and are moving heavy stuff go to the nearest weight room. Everyone, for the most part, is usually good for something. In this narrative, religion is everywhere.With verse after verse being quoted from the Bible. Some people have many Gods while most have one reining all-powerful being. In the case of Mary Rowlandson, I believe her being a puritan and having the strong puritan beliefs made her more suitable for dealing with the trails she was about to face then say a everyday church goer. Being the wife of a preacher it shows in the text Mary was solidly grounded in her faith making and well knowledgeable See more: how to start a narrative essay introduction The Puritan Belief is one that was quite popular in the colonies at that time. Major Puritan beliefs are taken seriously. A Puritan had to be a hard worker, be honest about everything and to be able to be self sufficient even though they believed that life on this earth was of little importance, that they shouldn’t worry too much because life is temporary. That all people’s faith is already predetermined from the second they were born. From Mary’s point of view she was very obedient to her husband. The Father was the backbone of Puritan households; he had control over everything and led the family financially and spiritually. In the start of Mary’s captivity she is living in Lancaster with her family when the natives attack them. Almost everyone on the village is brutally killed or wounded or taken into captivity and bargained for goods from the colonist for their lives. Mary’s family members were either killed or wounded. She witnessed the brutality of the Indians as she describes in one man in her village wounded in the ground begging for his life and the natives ripped him naked and removed all his bowels (Salisbury, p.68). Now separated from all but her very wounded daughter the natives begin to take them northwest. Eventually her daughter, Sarah, passes away from her injuries. This trail in Mary’s life for many people would spell doom. I don’t think if Mary were a devout Puritan she would have not survived the hardship of losing her daughter plus the abuse of being a captive to the natives. Even with her strong faith Mary writes about her waning faith, the bitterness in her heart and intense sadness she is feeling During this time Mary describes the natives of being like demons. Workers for the evil doings of Satan (Salisbury, p.71). That the natives are more then just enemies of war but enemies of the Christian faith and the spread of the goodness of God. Saying many times over she yearns for the company of fellow Christians. While writing this narrative Mary constantly revaluates her faith. Even saying at one point after the death of her daughter then she has not been showing the lord enough attention on the Sabbath. Saying at one time â€Å"The next day was the Sabbath: then I remembered how many Sabbaths I had lost and misspent, and how evilly I had walked in Gods sight†(Salisbury, p.74). Mary realizes that she must keep her faith if she is going to survive this ordeal. She always quotes scripture to understand or squander any obstacle she faces. Even in the smallest things she quotes scripture, while walking she simply slips a quotes a Psalm, â€Å"When my foot slipped, thy mercy, O Lord, help me up†(Salisbury, p.96). Reinforcing her puritan beliefs that God had a plan for her. That everything that was happening to her was in an already predetermined plan. God though seems from my point of view was watching over Mary. When her wounds are worsening she happens to run into a British man that had similar injuries and showed her how to heal them. During one of the Indians raids on the Medfield colony, one of the natives recovered a Bible that they allowed Mary to read(Salisbury, p.76). When she needed food somehow she found a way to get food or some was provided for her. King Philip is a tribal leader that even though the war bears his name is not so violent him-self and makes Mary’s survival chances brighter. Mary gets word from a man that her husband is alive and she gets to see her children which gives her hope that she will live with them again. All these things some small some larger made God seem present with her. Mary knows the Puritan belief requires them to be self-sufficient. She foraged for nuts and grain and started sewing to trade for either meals or goods like tobacco, which she could sell. Mary is always honest with the natives. Never ling to them about her plans or what she thought. Mary Rowlandson’s narrative on this story did show me how during rough times during the early colonies these religious puritans held strong. Though some beliefs of the new bay puritans may be drastic if seems it was the perfect religion for that time. Throughout the story Mary is tempted with signs of rescue but never truly curses God or defiles him. Personally Mary’s story is very similar to Jobs, who she quotes one or twice, in which God allows Satan to bring many hardships on him to challenge his faith because Satan believe since God blesses Job with many things when all is taken from him he will abandon God and curse him. Job never does though saying to his wife, â€Å"Shall we only except the good things from God and not the Bad?† Mary’s perseverance eventually leads to her release and she is reunited with most of her family. Her Puritan belief kept her mentally and spiritually prepared for what she had to go through and inspired her to write such a powerful story of faith and hope.

Multi-keyword Ranked Search Over Encrypted Cloud Data

Multi-keyword Ranked Search Over Encrypted Cloud Data Now a days cloud computing has become more popular, so more information possessors are actuated to their information to cloud servers for great convenience and less monetary value in data management. However, sensible information should be encrypted before outsourcing for public. In this paper the problem of a secure multi-keyword search on cloud is solved by using encryption of data before it actually used. Which are continuously supports dynamic modify operation like insertion and deletion of the documents. Keywords: Cloud Computing, Ranked based search, Download frequency, Multikeyword search, Encrypted cloud data, Synonym query. Introduction Cloud computing has become new model which handles large resources of computing. Services provided by the cloud computing is storage and on demand services, both the individuals and organizations are motivated to the cloud. Instead of purchasing software and hardware devices. Cloud provides secure online storage and there is no loss of data, the data is available at anytime and anywhere. Paper shows the general approach for data protection is to encrypt the data by using AES algorithm. The simple method for downloading data is decrypts it locally, because consumers want to search needed data rather than all. In this way it is essential to investigate a productive and successful search benefit over encrypted outsourced information. The current search approaches like ranked search, multi-keyword search that empowers the cloud clients to locate the most pertinent information rapidly. It likewise decreases the system activity by sending the most important information to client asks. However, in genuine search situation it may be conceivable that client searches with the equivalent words of the predefined keywords not the correct keywords, because of absence of the clients correct information about the information. LITERATURE SURVEY Zhangjie Fu, Xingming Sun, Nigel Linge and Lu Zhou [2] proposed a successful way to deal with take care of the issue of multi-keyword ranked search over encrypted cloud information supporting synonym queries. To address multi- keyword search and result positioning, Vector Space Model (VSM) is utilized to build document index that is to  state, each document is communicated as a vector where each dimension value is the Term Frequency (TF) weight of its comparing keyword. Another vector is additionally produced in the question stage. The vector has a similar dimension with document index and its each dimension value is the Inverse Document Frequency (IDF) weight. At that point cosine measure can be utilized to register comparability of one document to the search inquiry. To enhance search proficiency, a tree-based index structure which is an adjust paired tree is utilized. C. Wang, N. Cao, J. Li, K. Ren, and W. Lou [3] developed the Ranked search that increases system usability by returning the relevant files in a ranked order.(e.g., keyword frequency). In this state-of-the-art searchable symmetric encryption (SSE) security definition used for increasing its efficiency. They have also proposed the existing cryptographic primitive, order preserving Symmetric encryption (OPSE) for searching matching files. W. Sun, B. Wang, N. Cao, M. Li, W. Lou, and Y. T. Hou [5] proposed a method to address the problem of similarity-based ranking is privacy-preserving multi-keyword text search (MTS) scheme. They also presented the search index based on the vector space model, i.e., cosine measure, and TF IDF weight to achieve high level of search accuracy and to support a multi-keyword queries with search ranking functionalities. PROBLEM STATEMENT Many associations and organizations store their more significant data in cloud to protect their information from infection and hacking. The advantage of new computing is it looks deeply for cloud clients. Rank search enhances framework ease of use by ordinary coordinating records in a ranked arrange with respect to certain importance criteria (e.g. Keyword and download frequency). As straight forwardly outsourcing significance scores will trickles a great deal of delicate data against the keyword security, to solve this problem we proposed asymmetric encryption with ranking consequence of query information which will give just expected information. Proposed System Fig. 1. System Architecture of Multi-Keyword Ranked Search Over Encrypted Cloud Data. Keyword Expansion To enhance the accuracy of search results, the keywords are removed from outsourced content documents required to be stretched out by regular synonyms or comparable words, as cloud customers, searching information may be the synonyms of the predefined keywords. Upload Encrypted Data After expansion of keywords the data owner assist data with encrypting the document utilizing AES Algorithm and after that upload the encrypted document to the cloud for storage reason. This permits data owner to store their secret key in extremely secure way without presenting it to the clients of framework. For this, secret key is put away again in encrypted frame. Search Module This module helps clients to enter their query keyword to get the most important documents from set of uploaded documents. This module recovers the documents from cloud which coordinates the query keyword. Rank Generation In data recovery, a positioning capacity is as a rule used to assess relevant scores of coordinating documents to a demand. The rank capacity in view of the term recurrence (TF) and converse document recurrence (IDF) is utilized as a part of expanded organize i.e. TF-IDF. Additionally this framework gives client most mainstream documents for their keywords by examining history of most downloaded documents for specific inquiry keywords. Download Ranked Results Clients can download the resultant arrangement of documents just if he/she is approved client who has allowed consent from data owner to download specific document. Owner will send encrypted secret key and session key to client to decrypt the document. Methodologies AES algorithm AES is an iterative instead of Feistel cipher. It depends on substitution-permutation network. It contains an arrangement of linked operations, some of which include supplanting inputs by particular yields (substitutions) and others include rearranging bits around (permutations). Strangely, AES plays out every one of its calculations on bytes instead of bits. Steps for AES algorithm: Create a random key for symmetric encryption of user facts. Encrypt the records the use of this random key. Encrypt the random key the use of asymmetric encryption. Send the encrypted message and the encrypted key to the receiver of searched results. Henceforth, AES treats the 128 bits of a plaintext obstruct as 16 bytes. These 16 bytes are organized in four columns and four rows for preparing as a matrix. TF-IDF TF: TF (t) = (Number of times term t appears in a document) / (Total number of terms in the document). IDF: IDF (t) = log_e (Total number of documents / Number of Documents with term t in it). CONCLUSION The multi-keyword ranked methodology results in the more effective search handle which diminishes the network traffic and download bandwidth. It gives back the precisely matched documents, and also the records which incorporate the terms semantically significant to the question keyword. It offers fitting semantic separation between terms to achieve the question keyword expansion. The encryption has been executed to ensure the security also, efficiency of information, before it is outsourced to cloud, and gives protection to datasets, indexes and keywords. REFERENCES [1] Zhihua Xia, Xinhui Wang, Xingming Sun, Qian Wang,A Secure and Dynamic Multi-keyword Ranked Search Schema over Encrpted Cloud Data, IEEE Transactions On Parallel And Distributed Systems,Vol:PP No:99 ,Year 2015 [2] Zhangie Fu, Xingming Sun, Nigel Linge, Lu Zhou, Achieving Effective Cloud Search Services: Multi-Keyword Ranked Search Over Encrypted Cloud Data Supporting Synonym Query, IEEE Transactions On Consumer Electronics, Vol 60, No. 1, February 2014 [3] C. Wang, N. Cao, J. Li, K. Ren, and W. Lou, Secure ranked keyword search over encrypted cloud data,Proceedings of IEEE 30th International Conference on Distributed Computing Systems (ICDCS), pp. 253-262,2010. [4] Q. Chai, and G. Gong, Verifiable symmetric searchable encryption for semi-honest-but-curious cloud servers, Proceedings of IEEE International Conference on Communications (ICCà ¢Ã¢â€š ¬Ã… ¸12), pp. 917-922, 2012. [5] W. Sun, B. Wang, N. Cao, M. Li, W. Lou, and Y. T. Hou, Privacy preserving multi-keyword text search in the cloud supporting similarity based ranking, ASIA CCS 2013, Hangzhou, China, May 2013, ACM pp. 71-82, 2013.

Teaching Morals and Ethics in Public Schools Essay -- Religion in Publ

Teaching Morals and Ethics in Public Schools The question of whether or not schools should teach ethics and morals is misleading, because ethics and morals are two different things. Webster's Dictionary defines ethics as "a particular system of principles and rules concerning duty, whether true or false," and morals as "motivation based on ideas of right and wrong." As I take it, ethics implies a set of basic rules to abide by, whereas morals strictly set down what to believe, and what not to. I have no objections to schools teaching ethics, however I do not think schools, or any authority for that matter, should be teaching children morals. In this country, we have an accepted system of ethics that children begin to learn in the lower levels of education. This system tells them such basic rules as "treat others as you would treat yourself," "share with others," etc. These rules help children to learn how to interact with other people. A child will not learn much if he only talks with other children exactly like himself--he must be able to get along with his teachers, and his peers who may or may not be of the same background. A shared system of basic ethics regarding living with other human beings is essential in any society, and in school. Along with this system of ethics, however, we have myriad systems of morals, and it is impossible to determine which is the "right" one to teach. Morals, like beliefs, are totally subjective, and they are, in my opinion, personal. The method of Authority, described by Charles Sanders Peirce in "The Fixation of Belief," has no place in the formation of anyone's morals, because no Authority has the ability to distinguish between right and wrong. The freedom to believe what one wishe... ...uld the public school system, and, inherently, the United States government, want to educate unethical people? I believe it is because the public schools exist to create not "good people," but what Kozol refers to as "good citizens:" "defeated, unprovacative" people that will fill the necessary jobs, pay the necessary taxes, and perform all the other duties put forth to them by the federal government, such as voting, and jury duty. The fact that this process has not changed since Kozol wrote The Night Is Dark... is a testament to how well the public schools carry out their task. The solution to the problem of education we face today lies in a revolution of ethical teaching within the public schools, not in "moralizing" children with a certain dogma. A person's morals, and beliefs are things that should not be taught, but developed over the course of their life.

Radcliffe and Wordsworth: Nature, Travel, and Memory Essay -- Traveli

Radcliffe and Wordsworth: Nature, Travel, and Memory In preparation for my presentation on the character of M. St. Aubert in Radcliffe's The Mysteries of Udolpho, I examined various passages from the novel's first few chapters which described St. Aubert's responses to nature in terms of the picturesque, the sublime, and sensibility. One passage which especially attracted my attention, but which ultimately fell outside the coverage of our group's presentation, is Radcliffe's account of St. Aubert's feelings about the "small estate in Gascony" (Radcliffe 6) where he and his family lived: To this spot he had been attached from his infancy. He had often made excursions to it when he was a boy, and the impressions of delight given to his mind . . . had not been obliterated by succeeding circumstances. The green pastures along which he had so often bounded in the exultation of health, and youthful freedom - the woods, under whose refreshing shade he had first indulged that pensive melancholy . . . the wild walks of the mountains, the river, on whose waves he had floated, and the distant plains, which seemed boundless as his early hopes - were never after remembered by St. Aubert but with enthusiasm and regret. (Radcliffe 6) This passage was interesting to me because many of the travel writings we have read so far tend to focus more on the travellers' immediate responses to relatively new and unfamiliar environments which they are visiting for the first time, rather than on a return to a familiar place or the memories evoked by those familiar places. However, St. Aubert's emotional responses to familiar places - as well as his responses to less familiar places he sees on his travels - form a significant part of his characte... ...remembered them when we had been there before - in a similar manner to the way in which Wordsworth does this in Tintern Abbey. As well, though on the more recent trips I have been more acutely aware of the ways in which my relationships with my family have changed over the years - perhaps a side effect of travelling with three other people in a small space for a period of ten days - it is still easy for me to sympathize with Radcliffe's evocation of "the memory of those we love . . . all tender and harmonious as this landscape" (47). Works Cited Radcliffe, Ann. The Mysteries of Udolpho. 1794. Ed. Jacqueline Howard. London: Penguin, 2001. Wordsworth, William. "Lines Written a Few Miles Above Tintern Abbey, on Revisiting the Banks of the Wye During a Tour, 13 July 1798." 1798. Romanticism: An Anthology. Ed. Duncan Wu. Oxford: Blackwell, 1998. 265-269.

american colonies :: essays research papers

Charter to Sir Walter Raleigh : 1584 Everybody remembers Jamestown, Capt. John Smith, Pocahontas and all the rest. But do you remember Roanoke? In 1585, after a small scouting expedition had returned from North America with two Native Americans and many astonishing stories, Sir Walter Raleigh tried to establish a colony called Roanoke in the land which the British named "Virginia", in honor of Elizabeth, the Virgin Queen. The site was actually an island on North America's eastern seaboard protected by the outer banks of what is now North Carolina's coast. Sir Richard Grenville led the fleet that brought them to the New World, the Governor of the colony was Master Ralph Lane and among the colonists was Walter Raleigh's confidant Thomas Harriot, author of "A Briefe and True Report of the New Found Land of Virginia", a chronicle of their adventure. Sir Francis Drake, who was seeking Spanish conquests in the New World, rescued this group just as they were losing control of their situation. Another colony was left at Roanoke in 1587 but by 1590, when a long delayed supply ship finally arrived, they had disappeared without a trace. This was the so-called "Lost Colony". A baby was born in Roanoke at this time. Little Virginia Dare, was the granddaughter of John White, the appointed Governor of the "Lost Colony", and was probably the first English baby born in the New World. Sir Walter Raleigh sent ships to America to search for the colonists but they were unsuccessful. By the time the next English settlers arrived in North America to colonize Jamestown it was nearly twenty years later and, although several attempts were made to find out what happened to them, the fate of the "Lost Colony" was never fully explained. -------------------------------------------------------------------------------- (1607) Virginia [Homepage , Constitution] ( Roots-L Database , Instructions for the Virginia Colony (1606) , The First Virginia Charter (April 10, 1606) , Statehouse History , Jamestown History , Jamestown Rediscovery Project , History of Jamestown , First English Settlement , The Real Pocahontas , Jamestown,Va. , Jamestowne Society , Colonial Williamsburg Home Page , Virtual Jamestown ) Based on George Weymouth's accounts of voyages to the New England area in 1606, two private companies were formed to seek a patent for colonization on the Atlantic Coast. One of these companies was called the London Company and it was given the southern Virginia territory.

Personality Types of Graphic Designers

Just like all five fingers of the human hand are not the same, all graphic designers are unalike. The field of graphic design is blessed with immense designers, each endowed with a unique talent. All designers have their own style of working, thought processes, likes and dislikes and, above all, their own distinctive personality. Every graphic designer tackles clients in a different way. Personality is a set of characteristics, attributes or traits of the person distinguishing him from others. Nowadays, designers of various personalities are found. The following is meant to be a humorous, albeit insightful examination of the different types of graphic designers and how they are different from one another. Several years back actor Tony Shalhoub immortalized the character Adrian Monk from the television series â€Å"Monk. † The personality of Adrian Monk was that of a perfectionist on top of his obvious obsessive compulsions, of course. While most of it was hilarious, his attention to detail and perfection drove him to be the great detective that he was. Similarly, some graphic designers are analogous to Monk: they want every project to be completed with precision. Extreme obsession with their work makes them behave compulsively. Although being a perfectionist is a good thing, it can also add unnecessary stress for the designer to achieve absolutely flawless work. Sherlock Holmes, penned by Sir Arthur Conan Doyle, is regarded as the most astute detective the fictional world has read to date. The creative and ingenious ways in which he used to solve the toughest of mysteries still amazes readers. Some designers are akin to Sherlock and his personality; clever, resourceful and ingenious in their work. Designers who share this type of personality have unique problem solving skills. When faced with the toughest design projects, they execute it in a Holmes-like fashion with astuteness and inventiveness, reducing the design to its most elementary level. There are â€Å"nerds† in every working profession and graphic designing has its own share of â€Å"Dexters and Dorksters. † It should be easy to recall the famous cartoon character Dexter, the boy genius created by Genndy Tartakovsky. Graphic designers with this personality are usually an ace in the academia and, as a result, have a vast knowledge of the elements of design. They know concepts that even the most experienced designers might not be familiar with. The downside is that, due to their knowledge, they may be difficult to work with and closed to any form of suggestion. Keeping with the cartoon theme, ghosts are usually known to be frightful spirits. There is, of course, the exception of one who is popularly known as â€Å"the friendly ghost:† the one and only Casper. Casper loves to gather friends and be as sociable as possible. Similarly, designers of this personality type are gregarious and use social media excessively, not just for professional purposes. They love new friends and connections, and simply cannot live without a social circle. This can lead to a great many distractions while trying to work with a Casper. Papa Smurf was one of the oldest and most knowledgeable of the Smurfs. He serves as the Smurfs’ leader whom the Smurfs turn to when they require counsel and guidance. Designers of this type are experienced campaigners who are distinguished in their field as Veterans. Emerging graphic designers look at them as an icon of inspiration and motivation. Contrary to Papa Smurf, there exists Johnny Bravo: a handsome hunk who always goes out of his way to impress the girls only to end up beaten by them. The one quality that gets Johnny into trouble is his habit of showing off. Some designers, unfortunately, fall into this type. They love to brag about their work and skill, though usually have little to back their words. The fastest cartoon character is, without question, Flash. He is capable of running at a lightning place and can perform any task within the blink of an eye. Designers of this personality type are very fast and prompt. They meet their deadlines with ease, sometimes completing assignments with ample time to spare. Although speed is a great quality, haste can make waste, as is often the case with The Flash. Garfield, on the other hand, is as lazy as any cat can be and then some. Sure, all cats become lethargic as they grow older, though there is no match to the laziness he has perfected. Graphic designers of this type are gluttonous and ravenous. Moreover, they tend to get sluggish and this delays their projects. More often than not, deadlines are rarely met a bill for all those extra hours of â€Å"work† will surely be sent. Marvel Comics created a character worthy of envy: Iron Man and his exceptional ability for endurance. Yes, his suit was originally designed to act as armor and enhance his own natural abilities, but it is the underlying will of Tony Stark that keeps him going when all seems lost. Similar to the idea behind the Iron Man suit, graphic designers who fall under this category are extremely forbearing and tolerant. They can easily endure countless hours of design work and complete it without experiencing any fatigue. They can tolerate heaps of pressure and strain to finish off any design job within the deadline. Contrary to the Iron Man, Marvel also created the giant, raging humanoid monster known as The Hulk. He is an emotional and impulsive mirror image of the reserved physicist Dr. Bruce Banner. At the slightest provocation, The Hulk can — and will– tear off in a frenzy and wreak havoc. These types of designers are the exact opposite of the â€Å"enduring Iron Man. † Hyper, intolerant and easily provoked, they often create unnecessary stress in an already stressful workplace, though they do get their work done†¦ as they see fit. There are many types of designers out there beyond those covered here. To make things even more interesting, most designers will fall into multiple categories. While this was meant to be a humorous look at the different types of design personalities out there, the definitions behind them are solid and worth keeping in mind. Where The Flash may be needed for rapid delivery of a design, he may be less suited for working out the complexities of an international ad campaign. Choosing the right type of designer for the job at hand can make or break the project.